The Blackberry brand has long been known as the most advanced and easy-to-use mobile phone for those who want serious functionality. Integrated calendar and appointment scheduling have always been standard, and the connectivity with social networks meant that the people you want to stay in contact with were always just a touch of a button away.
When Blackberry started producing handsets, they were a company without peer. They were creating stylish and powerful phones for a market that was hardly being catered to. Nowadays, the business market is not so far away from the social media market. The Blackberry brand brings a lot of panache with it, meaning that people want to be associated with it. But the name is not always simply enough. Blackberry needed to find a way to bring the audiences together.
In the last year they have updated their roster of handsets to appeal to a more fun loving, sociable market; one that takes their fun very seriously. As it happens, such a market is not entirely incompatible with the current and more well-established Blackberry market; so a crossover, while inevitable, will not be the boat-shaking shift that it might first appear to be.
Due to the recent shift towards smartphones with touch screens, there has been released a Blackberry contender. The Curve 9380, available from retailers like Dial-A-Phone.co.uk, has all the Blackberry style and sophistication that you might expect, but with a much more accessible and playful exterior, and the new Blackberry 7 software brings many long awaited updates to the classic Blackberry operating system; like a faster internet browser and a much improved organisation system. It takes what has made Blackberry such a successful brand and brings it right up to date, making it a viable competitor in the new smartphone race.