When it comes to real-time marketing, digital signage is a groundbreaking development that gives businesses a major opportunity to deliver vital information to specific audiences. Digital signage delivers up-to-the-minute messaging to appropriate viewers at exactly the right time and at ideal locations. Additionally, this technologygives marketers the ability to promptly update content whenever needed.
What’s more is businesses are able to create their own digital signage through newly simplified procedures. It’s never been easier to coordinate content and design advertisements with an experienced content director. In addition, businesses can now find companies that specialize in digital signage solutions without doing too much lengthy research.
Even some college campuses are taking advantage of digital signage. For example, Bowling Green State University in Toledo, Ohio recently replaced paper posters and flyers with digital signs. These high tech and cost effective tools display the weather, local news, and videos of campus events. Julie Hamman, Director of Technology Support Services, states that digital signage is the ideal tool to provide students with current information on campus events; moreover, it has the ability to post emergency information such as severe weather warnings and disastrous events to reach as wide an audience as possible.
Digital signage also includes a myriad of features especially for businesses. Companies can display so much more than mere information about the weather or current events. According to NTN Buzztime, digital signage is changing the conventional marketing method to a more interactive and social platform. Buzztime reports that digital signage solutions are especially beneficial in the hospitality industry. Applying digital signage technology to your business is a lucrative way to engage customers and enhance revenue. Buzztime also mentions five other benefits of digital signage: it provides perceptible and entertaining animation, saves time in marketing and updating specials, complements social media efforts with incentives, reduces costs by eliminating updates for menus or design work, and assists with cross promotion by allowing local businesses to work together for ad space and publicity.
Digital signage offers businesses the ideal solution for today’s busy marketplace. Various customizable designs can helpcompanies get started. In addition, a specialized provider like Toshiba can offer numerous features such as professional installation, hosting and support for LED displays, remote monitoring service, live technical support, and an innovative cloud-based management system with extensive layout design capabilities. Smart consumers know to find signage and all latest office products from Toshiba (and now you do, too!).
Overall, these systems deliver quick and easy updates, and consulting a designer isn’t absolutely required when new content is needed. Today’s real-time marketing fits the needs of a multitude of business models and will be the premier way to reach an audience going forward in the twenty-first century.